RPA trends for 2025: UI Agent, PII In-Flight Masking & IXP – Intelligent process automation with UiPath

From classic RPA to intelligent, secure, and flexible automation

Robotic Process Automation (RPA) has evolved steadily in recent years – from rigid, rule-based processes to flexible, AI-powered workflows. 
With the introduction of technologies such as UI Agent, PII In-Flight Masking, and IXP, UiPath is bringing a new generation of intelligent process automation to 2025:

  • UI Agent understands interfaces visually and semantically in real time.
  • PII In-Flight Masking protects personal data without loss of functionality.
  • IXP extracts unstructured data without training. 

These technologies open new opportunities for companies to make automation more resilient, secure, and efficient. 

Visual RPA without rigid rules: What is the UI Agent?

The UI Agent is a new type of automation tool based on Large Action Models (LAMs). 
It "sees" and analyzes user interfaces in real time, understands the context, and can thus respond to dynamic changes that often throw classic RPA scripts off track. 

Instead of specifying every click or selector, the goal can be formulated in natural language: 
"Click on the download button next to the latest entry." 

The technological foundations of UI Agent

  • Visual analysis: Captures the entire interface with pixel precision and recognizes UI elements regardless of their position or language. 
  • Contextual understanding: Interprets semantic relationships, e.g., "button next to the latest data record." 
  • Adaptive navigation: Responds flexibly to layout changes or dynamic content. 
  • Platform-independent: Works across operating system boundaries.

What are the advantages of using UI Agent?

  • Robust against UI changes 
  • Less technical development effort
  • Use in scenarios that were previously impractical
  • Particularly reliable for short micro tasks (1–5 actions)
  • Seamlessly combinable with classic RPA for complex processes

PII In-Flight Masking: Data protection in AI automation

PII In-Flight Masking protects personally identifiable information (PII) before it reaches a large language model (LLM). 
The data is replaced with placeholders so that the LLM never sees the raw data. After the response, rehydration takes place, and the placeholders are replaced with the original values.

Example
Before:  
Negan Smith → person_1
862-520-7930 → phone_1 

After:
person_1 → Negan Smith
phone_1 → 862-520-7930 

How does PII in-flight masking work and what are the advantages?

  • Detection of PII in inputs
  • Pseudonymization through placeholders
  • Processing of pseudonymized input in the LLM 
  • Rehydration of the original data in the response

The advantages of PII in-flight masking:

  • GDPR-compliant AI interactions 
  • Transparency through AI Trust Layer audit log 
  • Flexible activation at tenant, group, or user level

Intelligent Xtraction and Processing (IXP): Data extraction made easy

Intelligent Xtraction and Processing (IXP) is UiPath's new multimodal data extraction feature.

It combines features from Communications Mining and Document Understanding and extends them with the ability to process even complex and unstructured documents. No training data set needs to be labeled for this. 

How does extraction work with IXP?

  • IXP automatically recognizes relevant data in emails, attachments, or documents. 
  • AI is used to classify content and generate structured data sets. 
  • Supports structured, semi-structured, and completely unstructured formats. 

How does IXP work and what are the advantages?

  • Processing of communication data directly in the Automation Cloud 
  • Optimized UI for complex documents 
  • Role-based access control (RBAC)
  • Direct access to document understanding from within IXP

The advantages of IXP:  

  • No time-consuming training phase 
  • Uniform platform for all document types 
  • Accelerated end-to-end process automation 

Areas of application for UI Agent, PII In-Flight Masking & IXP in practice

UI Agent in finance

Navigates complex banking web UIs and downloads reports, even when buttons move. 

PII in-flight masking in customer service 

Chatbots and agents process sensitive customer data without it ever reaching the LLM.

IXP in logistics 

Automatically extracts delivery addresses from email attachments and feeds them directly into the ERP system without the need for prior labeling. 

Unlock the full potential of modern RPA technologies!

Whether you need a UI agent for dynamic user interfaces, GDPR-compliant PII in-flight masking, or intelligent document processing with IXP, we can show you how to use these technologies in your company.

Wooden signpost with IT terms for IXP, PII masking and UI agent in front of a blue sky.

FAQs

The UI Agent captures a high-resolution screenshot of the active window, segments visual elements using computer vision algorithms, and classifies them based on semantic relationships. This process runs continuously in milliseconds, allowing the agent to immediately detect layout changes.

Yes. The UI Agent can be used specifically for visually complex or dynamic sections of a workflow, while stable process steps continue to be automated with classic selector-based RPA activities. 

The masking module recognizes names, addresses, phone numbers, email addresses, ID numbers, bank details, and other identifiable information. Recognition is based on regular expressions, AI-supported pattern recognition, and configurable entity types.

Depending on the data volume, the additional latency is typically between 50–150 ms per request. The masking process is optimized for use in real-time applications.

No. IXP uses zero-shot models based on multimodal large language models. Extraction takes place without prior labeling – only the desired output fields need to be defined in the extraction template.

IXP provides API endpoints and pre-built UiPath activities that can be used to transfer extracted data directly to ERP, CRM, or database systems. Integration is possible both on-premises and in the Automation Cloud. 

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